K(no)w More

In a recent survey, 85 percent of Lane County adults said that there is a role for each of us in preventing child abuse and neglect. A full 98 percent believe one of the most important responsibilites of adulthood is keeping children safe. County residents are clearly willing to play their part in the fight against abuse and neglect - but they're not always sure how to do it. Forty-three percent of survey respondents weren't sure what they could do personally to solve the problem.


That's where 90by30 comes in. We want to give people the tools to "play their part" in keeping kids safe and healthy. If we can change the mindset that child abuse is someone else's problem - a problem to be solved by the police or Child Protective Services or schools - we can shift the social norms that keep us from coming together as a "village" to raise a child. 


Every region in Lane County will develop its own prevention plan, its own unique blend of strategies and resources to prevent abuse and neglect. But each plan will also be complemented by an overarching countywide strategy: the K(no)w More media campaign, which emphasizes that, once we know more about child abuse and how to prevent it, we can say no more to anything that harms children and families.


Based on Play Your Part, the successful public service campaign implemented by Australia's NAPCAN (National Association for the Prevention of Child Abuse and Neglect), K(no)w More will launch in 2018-19 and include television ads, radio spots, and a social media presence. Most of all, it will emphasize the idea that each of us has a role to play in ending child abuse. No matter who you are or what part you play in the community, you can help create a positive, healthy environment for kids.


NAPCAN describes its Play Your Part program as a "local community engagement strategy that aims to prevent child abuse and neglect through the creation of child friendly communities." Read more at the NAPCAN website, or watch the acclaimed 2006 "Children See, Children Do" video below for a powerful demonstration of the way our everyday behavior affects children.