How It Will Happen: Collective Impact

Collective Impact provides a framework to make it possible for a large and diverse group of individuals and groups to work together to help solve a complex social problem. For 90by30, in order to decrease child abuse and neglect in Lane County 90% by the year 2030, it takes a model that defines a prevention role for every person within their life and sphere of influence, which may include friends and family, neighborhood, school, community, faith community, work, and/or recreational group.

The five-component Collective Impact framework was first conceptualized by Kania and Kramer and published in the Stanford Innovation Review. We have slightly adapted it to include an additional component of “community engagement."


Components of Collective Impact

Common Agenda: Participants have a shared vision for change and a common agenda that includes a mutual understanding of the problem as well as a shared approach to solving it.

Shared Measurement System: In order to bring consistency, clarity, and legitimacy to the effort, it is necessary to define and implement a shared measurement system for data collection.

Mutually Reinforcing Activities: Collective Impact requires that each participant and/or organization they represent undertakes a specific set of activities that support and align with the actions of others.

Continuous Communication: Participants commit to being in constant communication with each other and to use ethical and direct communication in order to build the trust necessary to succeed.

Community Engagement: In order to succeed, 90by30 defines a role for every person and group in Lane County. This means engaging and mobilizing the more than 350,000 adults within Lane County to provide the safe and nurturing communities we need for our 50,000 children and youth.

Backbone Support Organization: A backbone organization is needed to plan, manage, facilitate, organize, coordinate, communicate, provide technology and communications support, data collection and reporting, handle administrative and logistical issues, and provide leadership. The Center for the Prevention of Abuse and Neglect within the UO’s College of Education is the backbone organization for 90by30.


Collective Impact recognizes that isolated efforts can make only incremental progress on large and complex societal problems – but that collectively there is little a united community, or county, can’t successfully tackle. Collective Impact provides a way to develop an intentional, well-coordinated, and mutually-reinforcing plan. Collectively, with Lane County residents fully engaged, we can secure the safety and health of children and youth with a model that is replicable across Oregon.


Collective Impact consulting is provided both nationally and internationally by FSG. 90by30 staff maintains direct contact with FSG staff to ensure they stay informed of the 90by30 effort.