Success Stories

As each region crafts a blend of prevention strategies to suit its unique community, 90by30 is building on programs with a record of success. These programs will address every protective factor and may include success stories like these:


Social Connections

Welcome Baby Box

Welcome Baby Box is a key 90by30 strategy for supporting parents with new babies to promote safe sleeping, prevent shaken baby syndrome, connect parents with local resources and supports, and increase knowledge and understanding of child development. Because the Welcome Baby Box is supported and sponsored by so many individuals, organizations, and businesses and includes a home visit, it is also a way to foster community connections and break parental isolation. 90by30 is joining forces with Pip & Grow, an Oregon company that produces the actual baby boxes, as we share the mission of safety for all infants. The Welcome Baby Box is being piloted in the South Lane area in 2017 and will be implemented in more regions beginning in 2018.




Concrete Support

Safe Families for Children

90by30 is partnering with Safe Families for Children of Lane County, a local effort by area churches that seeks to “Make a Safer Place for Children” by enlisting and training faith-based host families to provide respite care to children whose families are experiencing a temporary emergency. Its aim is to engage the faith community to meet the immediate needs of a child through respite care, so that intervention by the child welfare system is not needed to keep the child safe.


From the Safe Families website:

We believe that parents may go through times in which their ability to meet the needs of their children change. When factors like housing, finances, employment, health and lack of extended family support prevent a parent from providing a healthy home, we are here to offer temporary help. Parents retain legal custody and caring volunteers provide the safe environment for the child so the parents can get back on their feet. Our role is to provide resources and support for the child as well as to encourage and motivate. It is not about looking back, it’s about looking ahead.


90by30 is working with with Safe Families for Children and its parent organization, Christians As Family Advocates (CAFA) to implement this concrete support for families in specific regions.


Social and Emotional Competence of Children

Roots of Empathy

90by30 is one of the very few U.S. sites selected to implement the Canadian-based Roots of Empathy (ROE).


Roots of Empathy’s mission is to build caring, peaceful, and civil societies through the development of empathy in children and adults. The strategy in Lane County will be piloted in 2018 and implemented in first grade classrooms. An infant (with parent) from the community and a trained facilitator will visit the classroom 24-26 times during the school year to deliver a proven curriculum for developing empathy - first with the growing infant, then with each other, and then with their larger world.


The focus of Roots of Empathy in the long term is to build the capacity of the next generation for responsible citizenship and responsive parenting. In the short term, Roots of Empathy focuses on raising levels of empathy, resulting in more respectful and caring relationships and reduced levels of bullying and aggression. Part of the success of ROE is the universal nature of the program; all students are positively engaged instead of targeting bullies or aggressive children.


This strategy is a key part of the 90by30 effort to develop social and emotional competence in children, which will increase their chances of becoming caring adults and caring parents in the future.


Knowledge of Child Development

Triple P – Positive Parenting Program

90by30 is strongly supporting the implementation of Triple P in Lane County - a collaborative project funded by Trillium Community Health Plan in partnership with Lane County Public Health, LaneKids, Parenting Now!, and Oregon Research Institute. United Way of Lane County is serving as the convener for the project to support the partnership as it works collaboratively to bridge the divide and get this resource into the hands of parents. 90by30's role is to assist in outreach to parents in the regions that have specifically chosen Triple P as key to their child abuse prevention efforts.


The Triple P/Positive Triple P program takes a public health approach to normalize and encourage positive parenting education across the entire community. This evidence-based parenting support program is shown to be effective at improving parenting skills, reducing stress in parents, and improving the health and wellbeing of children ages 2-12. Triple P is designed to give parents the skills they need to raise confident, healthy children and to build stronger family relationships.


There are five key principals to Triple P's Positive Parenting programs:

  • Create a safe, interesting environment
  • Have a positive learning environment
  • Use assertive discipline
  • Have realistic expectations
  • Take care of yourself as a parent


For more information on this local effort, supported by 90by30, visit the United Way website.


Parental Resilience

Parent Cafes

Several regions will implement “Parent Cafés,” a parental support strategy from Be Strong Familes. In the Parent Café model, parents of similarly-aged children gather with trained parent facilitators to support each other in building parental resiliency and increasing protective factors.


The Cafés are usually held at a restaurant or other setting with food to create a relaxed atmosphere in which the parents are able talk freely with their peers. The program uses a toolkit for facilitated small parent gatherings, “Parent Café in a Box,” to help hosts stage a successful cafe. The new version of the toolkit ensures that agencies and communities have the materials and understand the processes to inspire conversations that strengthen families. There is more to a Parent Café than a deck of cards and a guidebook. As part of an strengths-based approach to parent engagement that affirms parents’ leadership roles in their families and communities, it can give parents the tools to raise healthy children while staying healthy themselves.