April is Child Abuse Prevention Month, and 90by30 has history of marking it in a big way. In 2019, in addition to gardens of pinwheels (the symbol of a carefree childhood), radio PSAs, local news articles, and region-specific activities like open houses and pinwheels painted on the windows of businesses, 90by30 launched K(no)w More, a countywide media campaign designed to help every community member play a role in keeping kids safe, healthy, and nurtured. The new website, which features things everyone - whether you're a family member, friend, business owner, or faith community member - can do ever day to support parents, debuted on April 15 and can also be found on Facebook here.
In 2018, we "planted" over 7,000 pinwheels - the symbol of a carefree childhood - across the county. Teams got creative and decorated trees and fences with blue ribbons for a low-cost, high-impact demonstration. Businesses and other groups dressed in blue on Blue Friday to show their support for prevention, and the faith community turned out for Blue Sunday, a nationally recognized day which began as a way for churches to incorporate abuse prevention messages into their sermons or homilies. CAPM projects have included a website to encourage community members to get involved, bus ads and radio spots promoting the theme of "It takes a village - support a parent," and proclamations from local mayors and school boards.