Core Beliefs

At 90by30, we believe that: 


  • Child abuse and neglect can be prevented.
  • The desire for children to be safe and cared for crosses all lines of politics, religion, geography, financial status, education, and culture.
  • People of Lane County want to ensure that all children who live and visit here are safe and nurtured wherever they may be.
  • Parents and caregivers want to provide safe, healthy, and positive homes for their children.
  • There is a role for every single person, neighborhood, group, organization, business, and entity to prevent child abuse and neglect.
  • Hundreds of people and organizations in Lane County have worked, and continue to work, to support families and children and to protect them from harm - and we will build our enhanced prevention efforts on this solid foundation.
  • There are certain strategies that research has shown to be effective in preventing child abuse and neglect – and we should implement them in Lane County.
  • Parents and caregivers will reach out for support if they are not blamed or shamed when doing so and if they have a positive experience wherever they go for that support.
  • Most children and adults who have been harmed can and do survive, heal, and do very well in their lives.
  • Every voice is important and every perspective has something valuable to offer this effort.